All Projects
Roheinfo branding & website

Challenge

The nonprofit had no website before. They wanted to make their work visible: run a blog, raise awareness about sustainable living, and cover their events. The challenge was to give that idea a public face without the usual clichés of the sector.

The brand had to feel calm, trustworthy and genuinely useful and it had to hold together across awareness campaigns, educational materials, events, consultations and real cleanup drives.

Solution & Results

A full identity system and website built around a single idea: information about living lighter on the planet should be easy to read and capture your attention without any extras. Roheinfo launched with a clear, recognisable presence and the site became a working tool: volunteers share individual articles, partners reference the pieces in their own materials, and the consulting arm receives inbound enquiries from companies that have only ever seen the public site.

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NewsreaderDisplay, italic accentsA quieter kind of urgency.
GeistInterface, bodyClear, calm, unfussy reading.
Geist MonoMetadata, captionsDates, labels, small print.